Hey, I'm Matt!I freelance as marketing performance and measurement consultant for B2B Tech businesses. This involves auditing the full-funnel journey a prospective user takes through that organisations marketing; considering earned, owned and earned media, content performance, conversion, marketing automation right through to sales ops and revenue. This process unlocks visibility of how their marketing strategy and tactics are performing at a granular level - but also linking them to business benefits that really matter (Opportunities, Revenue, Brand favourability etc).Using these insights I work with businesses on how to adapt their marketing strategy to meet the needs of the audience in a way that unlocks more revenue and reduces friction on the journey. To understand how this works on an ongoing basis, I work with them to implement a robust measurement and attribution framework, with qualitative insights that help take the guesswork out of performance for senior marketing leadership. I do this work to help fuel my own start-up, Rockee.io - a content feedback platform. It's built to helps B2B marketers make better content. We're currently a small SAAS business - taking on our first paid users, with goals to grow to up to an investment level this year.