In my role as Partner at Wavemaker Global, I look after Consumer and Tech clients including Honor, SkyShowTime and McArthurGlen, with fantastic feedback from the clients and the Wavemaker teams. I created a Digital Acceleration Strategy for McArthurglen; Improving performance with search and social consultant grade audits, a new audience strategy utilising addressable media and personalisation, an enhanced dashboard and attribution reporting and lastly, maximising owned and earned media through social media and influencers. I created a global Media Activation Playbook for EU Tourism Campaigns. For Honor, I led the global activation strategy for both the flagship and mid-range phone launches. Finally, I have begun working on a new client Sky Showtime across western europe and emerging markets. It's been fantastic to work with all these clients and the amazing teams at Wavemaker! So much so that I have renewed my contract to work with them until August 2022.
Freelance marketing consultant working with media agencies, brands, start ups and consultancies. Extensive contacting experience covering senior interim roles and bespoke projects. Responsibilities include; business strategy, ATL and BTL media planning, performance marketing, media and retail partnerships, attribution reporting and analytics, heading up large multifunctional teams and tactical campaign activations.
