For me, one of the greatest things about freelancing is being able to take the time and space to work on whatever you really want to. This year I was able to enter a brilliant poster competition called #GoodLife2030, from Purpose Disruptors. It was a call for optimistic visions of a climate-stable future. I was lucky enough to have my poster selected to be shown at the Tate Modern! A real career highlight, and a fantastic opportunity to inspire the ad industry away from greenwashing and towards storytelling for a positive future.
I freelance as an idea-led creative director, art-director, copywriter and designer.I help with all stages of creative projects — starting from a blank sheet, pushing an idea to its widest, weirdest limits, focusing a project, or carrying deliverables safely over the finish line.Over the past ten years, I've gained wide experience, working with CEOs and creative partners as well as more recently leading teams and running my own businesses.As much as I can, I do this for climate-friendly companies. My favourite work is playful and brutally simple. Oh, and I’m very friendly :O)
