The first highlight was providing senior client service cross-portfolio support for WPP Team Haleon respiratory division. My key focus was on building distinctive and meaningful brands by delivering optimised digital assets across all touch points (brand websites, social platforms, digital commerce etc.) and therefore ensuring that Haleon brands deliver great experiences to their consumers.
The second highlight was providing strategic senior client service support and guidance for the internal and external launch of the new Bayer 'Corporate Global Brand Platform': Science For Better. We were asked to develop a robust corporate brand strategy that resonates with, reflects and unites a 99,000 strong global organisation. An epic challenge and a great team effort: delivering both strategy and global internal and external launch assets.
A Senior Account Director with over 12 years’ experience gained at some of the biggest and most effective networks / agencies in the world: I've led and grown client accounts across a diverse range of sectors (Health, Tech, Telco, Finance, Automotive, FMCG, Retail & BWS). I enjoy being a lynchpin and go-to problem solver for both agency & client business. Over the years I've excelled at championing creativity, advocacy of innovation and transformation and driving profitability. DE&I, social responsibility and positively impacting agency culture are core needs and values I carry with me wherever I work, and, where necessary, challenging the status quo surrounding these.
