I've worked closely with Hogarth to make analytics an integral part of their creative production process. I've taught them how to better leverage their existing tools for maximum client impact, win new work, and organically grow others. By working with their strategists, I've shown that research can provide more than just numbers. It can help you connect with people, speak their language, identify unmet needs and impact lifestyles. We've done everything from make it ok for men to use hairdryers - even on their beards, - to discover new ways to introduce condiments in growing markets, sensitive to their cultural preferences and flavour pallets. All of which was discovered by listening and interrogating data with a strategic curiosity. I love what I do, as it prompts creativity and inspiration in others.
I'm a business minded communications analyst, focused on the science of human behaviour. I'm a social geek with street smarts. I specialise in understanding audiences’ behaviours and mindsets - and what all that means for your business. I'm well versed in healthcare communications research, and established Weber Shandwick London's healthcare analytics. I've worked with major players such as Takeda, Novartis, Roche and the Irish Health Services Executive. For these clients, my research was able to increase patient treatment rates, identify patient behaviours, needs and barriers, and increase vaccination rates. I've also consulted leading consumer brands such as Nestle Skin Health, Unilever Foods and HSBC. This portfolio includes consulting in comms strategy for Diversity & Inclusion, mindfulness / self-care, and sustainability initiatives. My B2B experience includes working for organisations such as AHDB or brands such as Roland Printers, guiding targeted messaging for niche audiences. I'm committed to my work because I'm curious & I care! I work with a strong ethos, holding the highest standards of responsibility to my team, work quality and of course my clients. Most importantly, I work with kindness and compassion. - Only data analyst listed in PRWeek's 2019 '30 Under 30' - Avid storyteller and public speaker- Yoga teacher & founder of Waveney Flow.
